BCD Barcelona Centre de Disseny

BCD Barcelona Design Centre promotes design as a strategic element for business excellence and as tool to improve people's quality of life, thus improving competitiveness and innovation. BCD will lend its solid competence and experience on addressing benchmarking issues in the field of Design for All and design policies, to offer innovative solutions on senior care practices with focus on care and treatment for Alzheimer, with the Pasqual Maragall foundation, a private nonprofit institution that supports and encourages research in this field. BCD’s benchmarking activities include its Design and Business Observatory, created in 2007 as a permanent benchmarking tool for use in conjunction with other countries and regions, outline competitiveness, innovation and design. It has collaborated building the SEE project library of case studies and policy recommendations booklets generating knowledge, useful for other countries looking to improve their own design and innovation policies.