Design-led Innovations for Active Ageing (DAA) brings together eight cities that are determined to come up with sustainable solutions for demographic ageing, one of the fundamental challenges facing Europe today. Our project aims to contribute to social innovation and public sector transformation in the area of senior care, and it wants to do this by combining the experience of senior care specialists with the expertise of service designers.

The project will adopt a holistic and integrated approach to tackle the ‘wicked problem’ of an ageing demographic. Organizations from Antwerp, Barcelona, Berlin, Helsinki, Oslo, Sofia, Stockholm and Warsaw will provide a systems analysis of senior care in their respective cities. DAA will try to involve all stakeholders that make up the local ‘ecosystem’ of elderly care, both from the private and public sectors: technology suppliers, service providers, local authorities, volunteer workers, policy makers, lead users, and many others.

DAA will adopt an approach that is both design-led and user-driven. Service design helps to build up the innovation capacity of cities and regions. Rather than being an element of styling, design has the potential to be a strategic instrument and a driver of innovation. Incorporating design expands the notion of innovation beyond technology and puts forward an approach that starts from a demand-driven perspective and a deep understanding of user needs. The designers’ role in the process is all about providing the right people with the right motivation and the right tools.

The insights that arise throughout the process will be recorded by using visual presentation techniques. However, all design interventions will be geared towards specific solutions and plans for their step-by-step implementation. These plans might include measures in fields as diverse as innovative procurement, intelligent service delivery, public-private partnerships, infrastructure rehabilitation, information technology, etc.

Click here to download the DAA brochure.
Click here to download the DAA book (final report).